What have been the key success factors for Intel? Where is Intel vulnerable? What should it watch out for? What should they be sure to do with their marketing?

Intel can be considered as one of the success brand in the global market. It developed itself from the top 23th brand in 2009 to the top 7^th brand in 2010. However, Intel fell down to the top 58^th in this 2011. This brief study will seek to explore the factors behind Intel success, and what should it do more for long term strategy.